HOW THE ASO CHANGED APP STORE

ASO has been an armor and booster for thousands of apps on app stores. Yet ASO hasn’t met with wide popularity because many top ASO company work under the hood and behind the screens.

Many of us are now happy with our decisions in choosing apps for multiple purposes, behind it was one of the top aso company in optimizing it for better visibility and ranking.

Many app users don’t know about ASO yet.

The simplest example – Consider the searches in YouTube 

  • Type SEO and the top search results videos will have more than a million views.
  • On the other hand, Type ASO and you will see that even the top search results videos haven’t yet reached more than fifty thousand views. 

 

Why is it so?

Unlike SEO, ASO requires much expertise because of altering app store algorithms.

Some of the top ASO company are helping thousands of apps in various app store platforms on CRO (conversion rate optimization – downloads) 

 

How do they do it – 

Let’s understand this in 2 simple ideas

  • Keyword optimization
  • Visual optimization

Keyword Optimization

Google play store

Title – 50 characters

Short description – 80 characters

Long description – 4000 characters

Apple app store 

Offers a specific keyword field

Allowed 100 characters

Keywords even in subtitles rank higher.

Finding the right keyword in the category is the most crucial thing because more than 60% of the app downloads are from search results.

If you have researched the most searched keywords, gathered, and tested your keywords you have a better chance to tranquil competitors and rank better in the search results.

Remember not more than the top 10 results are scrolled and looked upon. Most of the time people tend to look out more for top 5 results which have more reviews or more downloads that are relevant to the keyword search results.

Putting the keyword in place –

  • App title 

It must be based upon keywords and in Apple’s app store your app’s subtitles If based on keywords have good potential to rank better.

Do keep your app title simple, relevant, unique, and memorable.

 

  • App description

The description is the next big space for your keywords. Focusing on irrelevant and unpopular keywords costs you much and the consequences hit you hard. Here summarise and brief about your app in a beautiful manner optimized with relevant keywords.

 

  • Creative optimization

In the search results, two things grab the user’s attention and trigger action, those are app title and app icon.

Creative optimization means 

  • Optimize your app icon in such a way that it is more likable, attractive, and memorable.
  • Designing your app page in the app store
  • Putting relevant screenshots and video descriptions

 

So let’s test this keyword optimization and creative optimization in the real world. Do you remember WhatsApp

  • The title is simple, unique, relevant to the category, and also conveys the app’s features.
  • The app icon reflects both call and text features.

 

This is how ASO can drastically change your app performance to reach a wider audience and achieve the maximum conversion rate.

Conclusion :

ASO doesn’t just mean optimizing visibility, it is about connecting your ideas with users. ASO has changed the face of many apps in the app store platforms and now it’s your turn.

Leave a comment about your idea/app and Connect with us to know more about how we can boost your app and make it to the editor’s choice.

 

Posted in ASO

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